Top SEO strategies in 2019
Over the last decade, SEO has
changed a lot. Today for many the SEO is directly
proportional to Google, which is not wrong. However,
"inclusive SEO" if done properly should work for all
search engines. I’ve here listed out my top strategies
that would be beneficial for 2019. This article will be
a good read for those who are looking to learn SEO or
those who are offering SEO services.
The SEO is much more than keyword
research, on page optimization, off page optimization. It has
become more technical in the year 2019. Therefore, there are
more tasks for the SEO team, webmasters and anyone who is
responsible for the SEO of a website. SEO strategies for a
static website, dynamic and e-commerce are different. However,
the suggestions made here will work for all kind of websites.
Let’s learn what all technological
advancements and strategies that are important in each important
Keyword Discovery, Research & Selection
- Semantic Search:
- Though old, but Semantic search is the most important
factor when selecting a keyword. Google introduced a
semantic search with Humming Bird
- As explained by Danny
Sullivan, the search engine now
considers a broad level of search terms than the
- “Hummingbird is paying more attention to each
word in a query, ensuring that the whole query –
the whole sentence or conversation or meaning –
is taken into account, rather than particular
words. The goal is that pages matching the
meaning do better, rather than pages matching
just a few words.”
- So, when selecting a keyword we must consider the intent
of the search and therefore the keyword must be mapped
to the content correctly.
The most important thing, which we like to
do when organizing and categorizing keywords for a website is to
categorize the keywords with respect to the inbound marketing
- Inbound Marketing Funnel
- Awareness, Consideration, Purchase (that is also
considered as TOFU,
MOFU and BOFU)
- Let’s understand what keywords are considered for each
funnel category with respect to a buying cycle.
- Awareness Stage (TOFU) – The users more
often are looking for how to do stuff, looking for
information or DIY stuff.
- Keyword: “How to recover lost
data from Windows” (search intent with this query is
to understand how data can be recovered from
Windows. Here the user is unaware what has happened
to his data and how exactly he has lost it).
- Consideration Stage (TOFU) - This is
the stage where they know and have realized about the
problem and looking for details
- Keyword: “How to recover deleted
files from Windows” (Search intent in this query is
to find a solution to recover deleted data from
Windows. The user now knows the data was
accidentally deleted and needs to figure out what
can be done)
- Purchase Stage (BOFU) – This is the
stage where the user has made a decision and is looking
to buy a product or service.
- Keyword: “best file recovery
software” or “deleted file recovery service” (the
search intent here is to find a software or service
that can help. User now knows that DIY software or a
data recovery services can help recover data)
Therefore, it is imperative that we must
look for the intent of the search query rather than the
difficulty, CPC cost, etc.
Is your website Voice Search Ready?
With the popularity of voice-based
search options with Android (Google Assistant) and iOS (Siri),
it's imperative that your content addresses this new and
becoming very popular search option.
- To address voice search we must work on all question
modifiers in our content like: (Who, What, Where,
When, Why, How, Should, Would, Can, Could, Which,
Is, Do, Does, Have, was, Will & Are)
- The best strategy would be to include faqs in important
landing pages. Also, the inclusion of user-generated
data (comments, reviews etc.) would also be beneficial,
as it would include questions from probable customers
- Include featured snippets because currently most of the
answers of Google Assistant are based on it
- We can also take help of search engine features like
Autocomplete, People also ask and "Searched related
- Start using Speakable,
though it is still in BETA stages
Is Local SEO Important?
Yes, it is extremely important for
businesses to target and cater to the local audiences. Local SEO
can be executed by using Google My Business and Bing Places for
Business for Google and Bing respectively.
The target must be for optimizing
content for local region specific keywords, which can be your
city, province, market or anything specific to your region,
which is popular in searches. The other aspect that is getting
popular in local search is the addition of a "near me" phrase to
- Consistently adding your business name, location and
phone number to local websites.
- Citations about your website from other popular local
websites will surely add value to your local search
How to focus on CTR (Click Through Rate)?
Whether Google weighs organic CTR as a
ranking factor or not is still not clear.
However, it's good to create a page that
has a high CTR value, extremely good stickiness, which
eventually will increase the conversion rate.
What we can do to achieve high CTR for a
- Focus on relevancy, if your page is not relevant to a
keyword it is ranking for then you need go back to the
- Think of semantic keyword search rather than keyword
specific search, a page designed for keyword (s) will
not earn good CTR
- Plan the layout of your content; make sure your content
has all the engaging aspects (infographics, videos,
images, bulleted lists, etc.)
- Be specific and correct wordiness, check for grammatical
- Ensure your on-page optimization uses relevant and
meaningful words for Meta Tags
- Invent new engaging methods for your users. For e.g. Neil Patel offers Lucky “Spin to
Win“ on his website.
Plan Content for “Featured Snippet”
Google introduced featured snippets
for answering questions and presents an answer as a featured
snippet, which it feels has the best, relevant and complete
answer for the search query.
Is it possible to be
featured in Featured Snippet?
Yes, it is possible – Look at the
keywords where your competitions are getting featured. Find
out issues with your content, keep on improvising it.
Optimizing your content won't hurt and you will always have
a bright chance of getting landed in a featured snippet.
Have you implemented Schema.org Markup?
The future of query-based voice
search lies with structured data, speakable, etc. Schema is
a collection of tags that can be added to an HTML page to
provide crawlers information about a page and it should be
presented in search results.
Different Schema Types Results:
You can get a list of all the tags
and implementation details from Schema.org.
The markup is recognized and used by
all popular search engines.
Let me show you an example of how at
BluBrandz.in we use Schema:
Is your website Mobile Ready?
Today Google gives preference to
your site based on the principle of Mobile-First Index,
which means a website designed for a desktop will be given
priority after the mobile version of the website.
The new structure rolled out from
Google in the year 2018 and these are the best tips for a
- Create a responsive website, your website should
adapt to all screen sizes and all browsers. Creating
a separate subdomain (m.website.com) for a mobile
website will be treated as a separate entity.
- You may also consider "Dynamic Serving" instead of a
responsive design layout to deliver different
versions of your website.
- Use structured data (read description above for more
details on implementing structured data)
- Embed Viewport Meta tag,
- Pay special attention to button sizes and colours as
“click is different from a Tap”
Ensure that your website is using HTTPS, SSL
A website using SSL will be
available as HTTPS instead of HTTP, which means any
transaction, communication happening on your website will be
encrypted, which ensures the security of your visitors and
Google rewards website that run
HTTPS with small ranking boosts.
At BluBrandz we make sure that every
website that we create, design or implement must be secured