How to market your Android or iOS App
Today, An App store or a Play
store is a competitive battleground flooded with over 2
million apps, all screaming for attention. In such an
environment, how will you make your app stand out? What
does it take to get people to hit download? How do you
become the talk of the town?
When you create an app, you open
a channel for direct interaction with the customers.
The apps are completely customizable to serve different
audiences. You develop the app in a strategic manner to
give out the best user experience. The layout, the
font, design, widgets, and endless brainstorming,
hard-work and most importantly money, all of that you
put in for an app, which in turn will boost your
business. And yet you do not receive the expected
attention. However, the problem is not with the app. It
is the other neglected element which is responsible for
the success of an app marketing.
The tips to market your app are
quite rudimentary. However, they are neglected in a
rush to create and launch the app. How can you be
awesome in an already saturated market?
simple ways which may increase your chances to win the
fame and glory:
- Engage with people:
marketing of an app starts even before you
build it. Before your team creates an app, make
sure you talk to the potential audience to know
if the app serves the purpose. The very idea
can be shared with peers, clients for a better
feedback. Remember, the customers are the
backbone of your business. If you hit the right
notes, then it can take your business up. As
Bain & Co. says, “a 5% increase in customer
retention can push the profitability by 75%.”
Include the customers in the creation of the
app by keeping them updated with the
developments. By this, you will not only
promote the app but also ensure that it fits
the targeted audience. You can always knock the
doors of professional app designing team, such
- Know your audience:
first step towards marketing is to reach the
audience. Don't try to reach for everyone,
choose a particular group of audience, keeping
your product and the purpose in mind. Details
such as demographics, habits, lifestyle, and
others will help you reach the target audience
- Research on the competitive part:
you have a revolutionary idea, you might need
to do a research on your competitors to know
where your app stands. It will help you
distinguish from the competition and stand out.
Improvising on the competitor's app with a
unique cool feature will make you stand taller
in the crowd.
- Make a worthy landing page:
landing page is like having a business card. A
good landing page has all the elements in place
to acquire, engage and inform the users. The
name and the features of the app, call to
action, promo or explainer video makes a great
landing page and so the App Store page.
- Apply for awards:
in the app awards will be the crowning stroke
of your app. It gives a lot of exposure,
attracts downloads and genuine reviews.
Although the chances to win narrow down to your
pitch and idea behind the app, if you get it
right, your app can enjoy stardom.
- Consider alternative app stores too:
completely rely on the Google Play Store and
Apple App Store. Try uploading your app on
various other app stores too. Amazon app store,
Opera Mobile store, SlideMe are to name a few
alternatives to increase your downloads.
- SEO & ASO matters:
need to do is figure out the ‘best-targeted'
keywords that you can rank for. Also, evaluate
the keywords on which you are ranking
currently. A few quality links will boost your
rankings on App store by using the right mix of
keywords during App store optimization.
- Reach-out to influencers:
beneficial, honest and authentic connections
with influencers will take you a long way in
the promotion of your app. Influencers are
behind influencing engagement and buying
decisions of a set of consumers. While some
businesses may offer monetary compensation for
an influential promotion, we recommend that you
totally go by the USP of the product and the
app and find influencers that totally value it.
Viewers, followers can easily make out if the
promotion is a paid-act. It would be the last
thing you want that the audience thinks you are
faking it. Be genuine with the influencer and
your targeted audience.
- Send your pitch to App reviewers:
featured on an app review website will require
you to send in a strong pitch. You might need
to convince the website that your app is decent
enough to get reviewed and featured.
- Respond to the reviews:
days, many companies leave an automated
response to their consumers. That drops the
rankings and turns away the consumers, making
them feel that their reviews and concerns are
not being heard. You need to respond to the
consumer reviews with sincerity. No matter how
long the review is, you need to take time out,
read and address the issues. Let the users know
that you are trying to resolve the issues for a
better experience. If they are not satisfied,
apologize for the inconvenience, after all,
they are the ones helping in your success
- Measure the success of your app:
analysis of your app KPIs (Key Performance
Indicators), LTV (Life Time Value) &
Cost/Conversion will help you have a good, deep
insight into your app's performance.
Although there is no
exact blueprint of an awesome app, the above-given
strategies will boost your app performance.
We all know creating an app can
be daunting for many, so let the expert hands at BluBrandz
takeover. The unmatched professionalism and expertise
of BluBrandz will help you launch and expand your
If you are totally psyched about
an app idea, then you can surely contact
BluBrandz for brainstorming.
We love new ideas and working around them, hence, there
is no consultation charge.
If you already have app, but are
not getting the expected results, then it is time to
reach professionals. The experts at BluBrandz will
carefully evaluate your app and help you in App Store
Optimization. We also offer analytics for an app to
determine KPL, LTV. Sounds a great deal to improve the
app ranking? If any queries, Contact